Once upon a time, in a forgotten forest land, there was a man. His name was Mr Salesman and his job was to find People that would give him their last money they had.
It was a time when People believed in what Mr Salesman (and other Mr Salesmen too) was saying. They believed they would get values Mr Salesman was talking about. If he mentioned it at all, of course. The truth was, most Mr Salesmen were not talking about any value at all.
Still, they wanted Peoples’ last money.
In an ever-increasing demand world, Mr Salesman didn’t get into any problem getting Peoples’ money, because People were believing in him. Mr Salesman got rich and high bonuses were adding up on his bank account.
Times went by and nothing was changed. Maybe, after some decades, Mr Salesman recognized he had to put a bit effort to persuade People to give him the money, but that was not really any problem since Mr Salesman was pretty good at lying. The Salesman developed great skills to use lies in all situations, where People was questioning him and most of the times he, finally, got Peoples’ last money anyhow.
Still, no value was delivered as exchange for the money.
After some more decades (yes, decades! People was still giving their last money for no real value), People was thinking: Am I alone just giving my last money away for no value? People was not. So People started to ask for the promised values. Mr Salesman had skills to lie, remember?
Still, People was asking for value.
Actually, this was not really a problem for Mr Salesman either. By this time, many more People had asked for value and many Mr Salesmen had faced People asking for the same thing (value. I told you!). Some Mr Salesmen thought: Hmm. This was a great business idea, to help Mr Salesmen to become better liars. So, Mr Salesman went to school and after some Sales Training Classes he was ready.
Still, he was able to persuade People to give him their last money.
THE MONSTER APPEARS
Then, suddenly, a huge monster appeared on the stage; Mr Internet. Ehhh, it was not just a blitz moment, but rather a sneaky (or as Mr Salesman said: a creepy) event. After just some years, People didn’t go to Mr Salesman with their last money. Instead People trusted Mr Internet. Mr Internet gave People all information they needed for free. Mr Salesman was upset. When he reached out to receive “his” money, no People was answering his calls. Mr Salesman started to feel a bit chilly at first, then ice cold. Even smart new tools like digital letters (they called it e-mail marketing, today just spam) – promising at first – but soon just as cold as phone to get in touch with People.
Still, Mr Salesman needed Peoples’ last money. So, Mr Salesman started to lie even more.
A NEW MONSTER ON THE SCENE
But then, a new tremendous monster entered the scene: Mr Social Media. Mr Social Media was expert on viral things, you know. If things went bad or well, Mr Social Media was there to tell anybody who was following him. You may think of Mr Salesman’s lies? Well, they went viral at the same moment the button was hit.
When Mr Salesman didn’t get Peoples’ last money, he faded away. It took some years, but now he’s gone. Forever. I promise, he won’t come back.
Still, People need value. They need value more than ever. They need help. They need information. They need expertise. They need advise. They need all you Mr Experts out there, by their side!
What are you waiting for? To become a part of the horror fairytale with the sad end? Or write your own successful saga?